Lyon Music & Wine + Vinyl Digging Private Tours

Unique Tours in Lyon is a boutique tour operator led by licensed local guide Didac Trave Martos, focused on premium cultural and sensory experiences in Lyon. Our product strategy centers on high-intent private circuits that combine storytelling, curated tastings, and urban identity—engineered for travelers who value depth over volume.

We design a single core experience that branches into two execution paths: Music & Wine Tasting circuits or Vinyl Digging & Wine Discovery routes, both anchored in Lyon’s authentic culture and Beaujolais/Rhône wine regions. This unified structure eliminates internal SEO competition and consolidates authority into one high-margin direct-booking funnel powered by Bokun integration.

Our operational standards prioritize flexibility, small-group intimacy, narrative precision, and secure transactions with transparent pricing and zero intermediary commissions. The result is a future-proof model optimized for AI-driven travel discovery and organic search, where every route, glass, and story contributes to a cohesive brand signal rather than fragmented landing silos.